Walt Disney famously said “it all started with a mouse”…

for us, it all started with a crab

Out now!

A coral reef under threat.

A crab getting VERY crabby.

A rapping anemone with unexpected talents.

Crab loves her beautiful, colourful reef…but plastic is tumbling down on it. And only her best friend Anemone seems to care.
Can they work out a way to stop it?

Crabs next mission… to keep your little crablets amused!

Let's turn “eco-overwhelm” into waves of playful action

‘The Day the Crab got Crabby’ is a hardcover storybook that helps you feel the possibility of a better future.

It’s filled with fun characters, cheeky illustrations and surprising twists.

Families just like yours are riding the wave from "eco overwhelm" to playful action.

As raved about by families

“Finally, a way to engage kids in changing the world for the better without it being all preachy and boring" - Katie, UK

“It’s refreshing to see such an important issue brought to life in such a fun and engaging way. Our two loved the crabby crab and anemone!” - Jude, UK

“Pitched perfectly to generate conversations and provoke thoughts in little minds” - Amanda, Australia

A note from us…

At Be The Future, it’s important to us that our products have as little impact on the planet as possible and use cyclical processes.

We’re on a mission to help people like you who care about the planet to educate friends, families, grandparents, cousins and neighbours about how we can help the planet.

Ideally, we would love to print this book in a fully sustainable way, however, the book industry is not there yet and to print it independently would make the book unaffordable for us and you.

In response to this challenge and in order to reduce production and consumption, we have designed this book with the intention that you will loan it, pass it on, share it, gift it, and most of all, love it.

We’re also using print on demand so that there is as little wastage as possible, and we are not contributing to the hoardes of books printed and dumped every year.

Help the book to tell its own story of how it has been passed on through families, friends and generations. On the next page, fill in the bubbles, create your own bubbles, write notes to the next person, stick things in, do a doodle.

We hope you enjoy it as much as we have enjoyed creating it for you.

Don’t forget!

✅  What IS...

✨ Playful, bite size action

✨ Stubborn optimism

✨ Top-notch punning

✨ Mischievous characters

✨ A sprinkle of cheeky humour

❌  What ISN’T...

◽️ Smug preaching

◽️ Doom and gloom

◽️ Awareness without action

◽️ Overwhelm & complexity

◽️ Dry facts

The creators

Nice to meet you! We’re Sally & Helen.

Sally’s an environmentalist, writer and award-winning founder based in Sydney. She’s also guaranteed to be the shortest person in any room. 

Helen’s an educator, designer and award-winning author based in Yorkshire. She’s also a gold-level clumsy noggin who’s guaranteed to be the one who face-plants on entering that room.

We’ve both got kids in our lives: Sally has a son and Helen has a nephew.

And we want them - and your kids - to have a thriving future on this amazing planet.